Qualitative Advertising Consultancy
The focus of Qualitative Advertising is on immersion in the business backdrop of the client, and then in the world of their consumer, getting to know each of them in as profound and personal a way as possible so that their needs can be brought together.
Tanya Krim, President of TKInsights', a Qualitative Advertising Consultancy, began her qualitative research career in 1989 in London when she was hired as a multilingual, multi-cultural qualitative
researcher by an international research firm.
Over the years, Tanya Krim has evolved into a deeply experienced qualitative researcher/planner who can interview men, women, children and teens with ease, skill and professionalism. Qualitative Advertising delivers the personal insight into why people act as they do and how to reach the target audience more effectively with efficiency.
Fluent in French and German, and with an increasing understanding of Spanish, Tanya has conducted qualitative marketing research work, research and planning projects in Europe, the Middle East and South America.
Tanya Krim's extensive expertise in setting up and coordinating large multi-national research studies and her impressive network of strategic partnerships with qualitative
research experts - at home and abroad - offers clients the opportunity to gain competitive advantage in the international marketplace by interfacing with current and prospective target audiences in
diverse locations including Europe, the Middle East, South America and many Asian countries.
Clients can benefit from Tanya's 'traditional' researcher's skill set and from the advertising agency experience gained during the six years spent working at Young & Rubicam, New York.
Key Benefits of working with TKInsights includes Tanya's fresh perspective on advertising and marketing issues as well as extensive experience in many segments of qualitative marketing research.
Tanya has worked in multiple product categories including baby products, toys, cosmetics, skincare, foods, beverages, pharmaceuticals, healthcare, household products, retail, luxury goods, oral care, automotive and insurance providing qualitative marketing research consultancy services.